Hankook Tire Co. is rolling out its new global TV commercial
effort under its "Be One With It" tagline.
“To communicate Hankook’s edge over its competitors, the TV
ad illustrates a very dynamic and aesthetic set of sequences with beautiful
cinematography and cross-cutting between both the driver and the boarder
barreling through the wintry landscape,” the tiremaker said. “Resembling that
of a spy movie, the spot was filmed in the snowy mountains in New Zealand at an
altitude of almost 4,000 feet.”
“Since the first
launch of our Be One with It campaign in May 2011, we received tremendous
commendation from our fans around the world,” said Se Heon Kim, Hankook’s vice
president of brand division. “The new winter edition once again seamlessly
associates with the Hankook brand by not only symbolizing flawless performance
in the most extreme driving conditions, but also illustrating the best driving
performance out of our tires without compromising precise control in the most extreme
winter road conditions.”
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